Lira City to earn 300 million shillings from MTN deal

23 November 2025, 17:48

By Winnie Auma

Lira City is set to earn 300 million shillings from MTN Uganda for using Lira Market to advertise their company.

Speaking at Lira Main Market during the launch of the partnership, Phillip Odoi, the Regional Commercial Head of MTN Uganda, said the initiative was designed to beautify Lira Main Market and give back to the community.

Odoi added that MTN Uganda is partnering with Olympus Media Ltd to help paint the market and will pay Lira City 5 million shillings monthly for a period of five years.

Sam Atul, the Mayor of Lira City, thanked MTN for the project and urged them to sensitise traders on better ways of conducting business using the internet and MTN Mobile Money (MoMo). He also encouraged the traders to support the initiative.

The Resident City Commissioner of Lira City, Lawrence Egole, urged other companies operating in the region to emulate MTN by giving back to the community.

MTN also launched a campaign to clean Lira Main Market on a monthly basis, led by the Deputy Mayor of Lira City, Rebecca Alwedo Ogole.