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Gulu City targets global spotlight with 2026 Oktoberfest

29 April 2026, 7:32 pm

Counsel Ladwar, Chairperson of the Organising Committee (center), dressed in a black suit and holding a book detailing the Bwola dance procedures, poses alongside representatives from partner institutions, including Ker Kwaro Acholi.

By Emmanuel Calnono Upson

Gulu City is positioning itself as a rising cultural and tourism hub following the launch of the 2026 Gulu City Oktoberfest, a 10-day international festival expected to attract over 100,000 visitors and boost the local economy.

Alfred Okwonga, Mayor of Gulu City, addresses the media on the upcoming mega event at Bomah Hotel Limited in Gulu City on Wednesday, 29 April 2026.

The second edition of the festival was unveiled at Bomah Hotel Limited, with organisers promising a larger and more globally connected event than the inaugural 2025 edition. The festival will run from 3 to 12 October at Kaunda Grounds under the theme “Celebrating Culture, Creativity and Global Friendship.”

Alfred Okwonga, the outgoing Mayor of Gulu City and coordinator of the Oktoberfest, speaks about the upcoming event.

Chairperson of the organising committee, Walter Okidi Ladwar, highlighted the success of the inaugural festival, particularly for small-scale traders, and said the event symbolises resilience and unity inspired by global experiences.

Walter Okidi Ladwar, Chairperson of the Organising Committee, speaking during the launch of the second edition of the event.

Organised as a non-profit initiative by the Rotary Club of Gulu City, in partnership with government agencies, cultural institutions and the private sector, the festival will feature international performances, a city marathon, a motor rally, fashion shows, coffee exhibitions and a business marketplace.

Some of the partners who participated in last year’s inaugural edition pose for a group photo with the organising committee after the launch.

Olum Tona Obira, President of the Rotary Club, emphasised the festival’s community-driven approach and its direct economic impact, noting that last year’s edition created business opportunities and international connections.

Olum Tona Obira, President of the Rotary Club, speaking on the partnership during the launch of the Oktoberfest.

Private sector players, particularly in the hospitality sector, have welcomed the festival as a major economic driver. Hotels are preparing for increased demand, with expectations of improved services and job creation.

Oceng Osborn, the Resident District Commissioner, and Olum Tona Obira, President of the Rotary Club, during the launch of the festival.

International participation is expected to grow, with German partners and Bavarian cultural groups confirming their involvement. Cultural leaders under Ker Kwaro Acholi have also pledged full participation to showcase traditional dances, cuisine and heritage.

The Government has backed the initiative, citing its potential to unlock tourism opportunities and position Gulu among leading cities in East Africa.

Oceng Osborn, Resident District Commissioner for Amuru District and RDC Whip for the Northern Region, speaking on the impact of Oktoberfest on the community.

With a projected budget of UGX 1.1 billion and growing local and international interest, the Gulu City Oktoberfest is fast emerging as one of Uganda’s most ambitious cultural events, redefining Northern Uganda as a centre of culture, tourism and global connection.