How Oreey Tamarind juice conquered market barriers with UNBS Q-Mark

19 March 2026, 5:52 pm

By Hellen Aguyo Okello

In the bustling aisles of Uganda’s supermarkets, shops and hotels, a new seal of
excellence is catching the sunlight and the eyes of discerning shoppers.

The distinctive UNBS Q-Mark now sits proudly on bottles of Oreey Tamarind Juice, signaling more than
just a regulatory nod—it marks the arrival of a local heavyweight.

Since earning this prestigious certification as the first Tamarind beverage in Uganda, Oreey has
transformed from a niche favorite into a market sensation, disrupting the beverage
industry and forcing international giants to take a very close look at what’s brewing in
Uganda.

Stephen Obore, the proprietor of Oreey Beverages Limited takes us through the “Q-
Mark” acquisition journey that unlocked the trust of the Ugandan consumer sending
shockwaves through the manufacturing sector, drawing urgent, high-stakes interest
from major national and international competitors eager to understand the “Oreey
Effect.”