Coca-Cola, FanBench launch Shs1m monthly challenge for football fans

13 November 2026, 7:18 pm

By Annet Nakato

Football fans in Uganda will have an opportunity to earn Shs1 million every month by turning their passion for the game into creative social media content following a new partnership between Coca-Cola and FanBench.

The challenge, dubbed “Essawa Yonna, Kisoboka,” was launched on Wednesday at Motiv in Bugolobi, Kampala, bringing together football culture, digital content creation and fan engagement under one initiative targeting young people and football enthusiasts.

The campaign invites supporters to create original videos and social media posts showcasing their football experiences, including match-day preparations, watch parties, goal celebrations, friendly rivalries and match predictions.

To participate, fans are required to post publicly on Instagram or TikTok, tag Coca-Cola Uganda and FanBench, and use the hashtags #COCACOLAFootball, #EssaawaYonna and #CreateWithCOCACOLA.

Winners will be selected monthly based on a leaderboard ranking the cumulative views generated by their entries across the two platforms, with the top participant receiving Shs1 million.

Speaking at the launch, Coca-Cola Uganda Senior Marketing Manager Barry Otieno said football provides an opportunity for people to connect, build friendships and strengthen communities beyond the game itself.

He said the partnership with FanBench is intended to give supporters a platform to share their stories, interact with fellow fans and earn rewards through their creativity.

Damalie Wasukira, a Marketing and Communications professional at Coca-Cola Beverages Uganda, said the partnership is also aimed at strengthening the brand’s relationship with football supporters by becoming part of their match-day experiences.

She said Coca-Cola has traditionally been part of moments when fans gather to watch and celebrate football, adding that the partnership would allow the brand to engage more directly with supporters.

The campaign will extend beyond social media through Bench Fridays, a series of football-themed watch-alongs and fan gatherings at selected venues across Kampala.

The events will feature live match screenings, football debates and interactions among supporters of rival clubs.

The campaign will climax on December 20 with an Arsenal versus Manchester United watch party at UMA Grounds.

Wycliff Tugume, popularly known as Ykee Benda and founder of FanBench, said the partnership would expand the platform’s reach and give football supporters a bigger voice.

He described Coca-Cola as a suitable partner in promoting youth creativity and football culture, expressing optimism that the collaboration would help grow FanBench into a platform with global potential.

FanBench is a Ugandan football culture and sports entertainment platform that connects supporters through digital content, football conversations, watch parties and community events.

The partnership also falls under Coca-Cola’s Youth Voices programme, which promotes young people’s creativity, self-expression and community participation.

For Ugandan football fans, the initiative offers an opportunity to turn their everyday match-day passion into creative content and a chance to win monthly cash rewards.